Brand Designer
Identity systems built to earn trust and drive results.
Brand
Designer
Identity systems built to
earn trust and drive results.
is a senior designer with experience across agency and in-house environments, leading brand identity, digital campaigns, and web design from concept through execution. The craft discipline of agency-level design and the accountability of owning a brand's outcomes in-house. The work is always intentional. The results are always different.
My approach involves direct communication and a collaborative process which mean the work moves fast without losing precision. Rough ideas get distilled into a clear, workable identity early. Decisions get made instead of revisited.
A brand is the infrastructure a business runs on. When it's inconsistent or outdated it holds the business back from growing the way it should. I build identity systems designed to remove that friction.
Why Me?
BRAND IDENTITYWhat I do
My work has one measure of success: the results it delivers for your business.
01BRAND STRATEGY & IDENTITY
Identity systems built from business positioning. Logo, type, color,
and voice that leadership can explain and rally behind.
Identity systems built from business positioning. Logo, type, color, and voice that leadership can explain and rally behind.
02ART DIRECTION
I set the visual bar across campaigns and teams. Directing contributors
and mentoring designers so the work stays excellent.
I set the visual bar across campaigns and teams. Directing contributors and mentoring designers so the work stays excellent.
03BRAND GOVERNANCE
Toolkits, templates, and guidelines that keep the brand used
correctly long after handoff where the ROI compounds.
Toolkits, templates, and guidelines that keep the brand used correctly long after handoff where the ROI compounds.
8+
YEARS OF EXPERIENCE
50
PROJECTS COMPLETED
20+
CLIENTS
4
AWARDS WON
SELECTED WORKFeatured Projects
01BRAND IDENTITY / 2024WEBSITE RESKIN
PACKAGE DESIGN
STATIONERY
SOCIAL MEDIA
ColumbiaNational is an 80-year-old commercial real estate finance firm based in D.C. and Baltimore, managing a $7.3 billion loan portfolio and closing over $9 billion in new loans since 2016. Despite that track record, the brand was outdated and inconsistent, with no real presence across touchpoints, a real liability in an industry built entirely on trust. The project delivered a full brand redesign, visual identity system, website reskin, stationery, and ongoing marketing strategy to match the credibility of the business itself.
02REBRAND / 2026LOGO
REBRAND
VISUAL SYSTEM
WEBPAGE
Bay Light is a Chesapeake-inspired beer brand rooted in the watermen culture of the Bay, but its packaging and identity hadn't kept pace with the story it was trying to tell. The brand needed a look that felt as authentic and lived-in as the community it represented, not a generic seafood-adjacent label chasing a trend. The redesign gave Bay Light a distinct visual identity built around the people and imagery of the Chesapeake, turning it into one of the brand's strongest sellers on shelf.
03LOGO + VISUAL SYSTEM / 2024LOGO DESIGN
MARKETING
STATIONERY
VISUAL SYSTEM
Arts Alive is a community arts advocacy organization marking 26 years of supporting artists and arts programming in the community it serves. Despite that milestone, the organization had no brand identity to represent it, nothing that captured the energy and warmth behind 26 years of work. The project delivered a refreshed brand identity built around vibrancy, warmth, and community connection, giving Arts Alive a visual presence that matches its history and its momentum going forward.
“
Hollis took my vision and executed it flawlessly! My Buyer and Seller Guides went from boring to beautiful and they reflect my brand perfectly! Highly recommend!
- Jan Crowley | Realtor, Compass | Founder, The Aligned Agent™ | U.S. Army Veteran