BRAND IDENTITYColumbia National
Commercial Real Estate Finance — Washington, D.C. / Baltimore, MD / Columbia, MD
For over 80 years, ColumbiaNational has arranged debt and equity financing for owners of institutional-grade commercial real estate, managing a $7.3 billion loan portfolio and closing more than $9 billion in new loans since 2016. It’s a business built on precision and trust, not flash which meant the brand needed to earn credibility at a glance.
WEBSITE RESKIN
STATIONERY
VISUAL SYSTEM
SOCIAL MEDIA
BREIF
The brand was outdated, inconsistent, and invisible. No real social presence, no cohesive identity across touchpoints, and low engagement across the board. A liability in an industry built on trust.
RESULT
Full brand redesign and style guide, website reskin, social media strategy and ongoing management, print collateral and stationery, conference/event signage, and recurring marketing reporting (quarterly and annual) plus presentation decks for leadership.
