BRAND IDENTITYAll Green Management
Commercial General Contracting and Property Maintenance
For over 80 years, ColumbiaNational has arranged debt and equity financing for owners of institutional-grade commercial real estate, managing a $7.3 billion loan portfolio and closing more than $9 billion in new loans since 2016. It’s a business built on precision and trust, not flash which meant the brand needed to earn credibility at a glance.
WEBSITE DESIGN
STYLE GUIDE
VISUAL SYSTEM
BRIEF
Their site read like a clean energy or sustainability company rather than a construction and property management firm, leaving prospective clients confused about what All Green Management actually does.
RESULT
A full website redesign clarified their identity as a construction and property management company, giving prospective Fortune 50 and commercial clients an accurate first impression that matches the caliber of work they deliver.
Brand colors have since been updated by the client; original design and layout are still mine.
